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    The administrator of personal data provided in the contact form is eFresh sp. z o.o. with its registered office in Poznań. The data will be processed solely for the purpose of handling the inquiry. Detailed information, including information on your rights, can be found in Privacy Policy.

    KNOWLEDGE ZONE: blog

    In our texts we share the experiences we have gained in many branding projects from very different industries. It is worth reading - everyone can find something for themselves in them.

    Blog

    Here we have gathered knowledge based on our 30 years of experience. The articles are divided into four categories.

    ARTICLES FROM THE GUIDE CATEGORY

    Guides

    Storytelling – how to create a brand s...

    People have been telling each other stories for centuries...

    People have been telling each other stories for centuries; the element of...

    Guides

    5 simple ways to increase your sales on ...

    Many local businesses beginning their social marketing jo...

    Many local businesses beginning their social marketing journey struggle t...

    Guides

    Instagram as a tool for building brand i...

    Instagram has been becoming an increasingly important ele...

    Instagram has been becoming an increasingly important element in brand ma...

    Guides

    5 areas requiring e-commerce optimizatio...

    Conversions are a key business factor for online stores. ...

    Conversions are a key business factor for online stores. You have real in...

    Guides

    4 reasons why you should run a business ...

    Everyone often asks whether, in the age of ubiquitous soc...

    Everyone often asks whether, in the age of ubiquitous social media, havin...

    Guides

    The 5 most common mistakes made by job a...

    During the pandemic, unemployment rates have skyrocketed....

    During the pandemic, unemployment rates have skyrocketed. Many companies ...

    Guides

    Business adaptation during the pandemic

    With the severe health and humanitarian crisis caused by ...

    With the severe health and humanitarian crisis caused by the coronavirus ...

    Guides

    What elements should a good home page co...

    The Home page is the most important part of the website, ...

    The Home page is the most important part of the website, thanks to which ...

    Guides

    Why responsive design is so important

    A responsive website changes its layout and fit to offer ...

    A responsive website changes its layout and fit to offer a comfortable an...

    Guides

    6 Features of Effective Web Design

    Nowadays, designing a website is a long-term process prec...

    Nowadays, designing a website is a long-term process preceded by preparat...

    Guides

    10 Reasons to Choose WooCommerce for You...

    WooCommerce is nothing more than a WordPress plugin that ...

    WooCommerce is nothing more than a WordPress plugin that introduces e-com...

    Guides

    Magento vs PrestaShop – a comparison

    In Poland, online stores are built on various platforms. ...

    In Poland, online stores are built on various platforms. We have the popu...

    Guides

    How to Quickly Produce Graphics for Publ...

    When publishing attractive content, we often forget how i...

    When publishing attractive content, we often forget how important it is t...

    Guides

    How to publish content easily and pleasa...

    Many customers decide to have subpages with news or blog ...

    Many customers decide to have subpages with news or blog sections. This i...

    Guides

    Payment via the Internet – safety ...

    Buying online is convenient – ​​it saves time, whic...

    Buying online is convenient – ​​it saves time, which is scarce in t...

    Guides

    How to find and retain customers in eCom...

    Building online stores is one thing, but acquiring custom...

    Building online stores is one thing, but acquiring customers who will gen...

    Guides

    The role of the CTA button in a landing ...

    Creating a landing page itself is not difficult, but desi...

    Creating a landing page itself is not difficult, but designing one that w...

    Guides

    eCommerce – avoid these mistakes!

    A well-thought-out idea for an online store, a wide selec...

    A well-thought-out idea for an online store, a wide selection of products...

    Guides

    Ways to increase the effectiveness of yo...

    A landing page is a target page to which users are transf...

    A landing page is a target page to which users are transferred after clic...

    Guides

    Selling Online – Tips for Beginners

    The dynamic development of the e-commerce industry is cau...

    The dynamic development of the e-commerce industry is caused by the growi...

    Guides

    How to take professional photos for an o...

    Online promotion is essential today. Customers often buy ...

    Online promotion is essential today. Customers often buy with their eyes,...

    Guides

    What to watch out for when buying online...

    Buying online is convenient – ​​it saves time, whic...

    Buying online is convenient – ​​it saves time, which is scarce in t...

    Guides

    Ways to increase conversions in your e-s...

    Every e-shop owner strives to increase sales. High conver...

    Every e-shop owner strives to increase sales. High conversion in the e-co...

    Guides

    Online campaigns – what is worth knowi...

    The Internet is a medium that enjoys unwavering popularit...

    The Internet is a medium that enjoys unwavering popularity. That is why i...

    Guides

    Facebook Apps, or How to Attract Users

    It is not a revelation to say that social media occupy a ...

    It is not a revelation to say that social media occupy a very important p...

    see all

    ARTICLES FROM THE INSPIRATION CATEGORY

    see all

    ARTICLES FROM THE KNOWLEDGE CATEGORY

    Knowledge

    Top 10 Best Paid Magento 2 Modules

    Many extensions focus on a single aspect of SEO improveme...

    Many extensions focus on a single aspect of SEO improvement. MageWorx SEO...

    Knowledge

    A few reasons why you should implement m...

    The internet is constantly evolving and has become the pr...

    The internet is constantly evolving and has become the primary means of c...

    Knowledge

    React vs Angular vs Vue – Which CMS to...

    About a year ago, there was a significant debate in the p...

    About a year ago, there was a significant debate in the programming commu...

    Knowledge

    Q1 Paid Search Marketing Report

    During this exciting time, many companies are grappling w...

    During this exciting time, many companies are grappling with the pandemic...

    Knowledge

    What is eye tracking and what is its imp...

    No one likes to be deceived, but the sad truth is that it...

    No one likes to be deceived, but the sad truth is that it happens almost ...

    Knowledge

    E-commerce investments are key to fighti...

    Many local business owners are now tearing their hair out...

    Many local business owners are now tearing their hair out when, during th...

    Knowledge

    Amazon is preparing to attack the Polish...

    Amazon has long had several warehouses in Poland, housing...

    Amazon has long had several warehouses in Poland, housing logistics cente...

    Knowledge

    The Impact of Coronavirus on Marketing, ...

    The ongoing coronavirus pandemic is impacting every part ...

    The ongoing coronavirus pandemic is impacting every part of our lives, fr...

    Knowledge

    eFresh again with REBRAND 100® award

    REBRAND 100 GLOBAL AWARD is a competition organized for 1...

    REBRAND 100 GLOBAL AWARD is a competition organized for 15 years by the A...

    Knowledge

    What is the REBRAND 100® Global Awards?

    The REBRAND 100® Global Awards are the highest recogniti...

    The REBRAND 100® Global Awards are the highest recognition of excellent ...

    Knowledge

    Why every company should have a website

    People who are planning a new business often wonder what ...

    People who are planning a new business often wonder what kind of advertis...

    Knowledge

    Top e-commerce trends for 2020

    The year 2019 resulted in both an increase in e-commerce ...

    The year 2019 resulted in both an increase in e-commerce sales, as well a...

    Knowledge

    We Are Social: 2019 Year in Review

    It's time to sum up the digital market. It is said that t...

    It's time to sum up the digital market. It is said that the internet mark...

    Knowledge

    Next generation technology

    Virtual reality (AR/VR) is significantly increasing produ...

    Virtual reality (AR/VR) is significantly increasing productivity and effi...

    Knowledge

    An experienced customer is a demanding c...

    Many people don’t stick to one store, so they have a po...

    Many people don’t stick to one store, so they have a point of compariso...

    Knowledge

    Purchase Funnel – Customer’s Jou...

    The shopping funnel is a popular term for the shopping pa...

    The shopping funnel is a popular term for the shopping path that a custom...

    Knowledge

    What is Blockchain – Basics

    Blockchain is a new invention of the 21st century, which ...

    Blockchain is a new invention of the 21st century, which was introduced b...

    Knowledge

    Progressive Apps Are Taking Over the Mar...

    Progressive web apps combine new technologies with establ...

    Progressive web apps combine new technologies with established best pract...

    Knowledge

    How much does a website cost?

    Many people wonder how much a professional website costs ...

    Many people wonder how much a professional website costs for their busine...

    Knowledge

    eCommerce: photos in the e-shop and copy...

    Without good photos, an online store has no chance of exi...

    Without good photos, an online store has no chance of existence. Customer...

    Knowledge

    Consumer-friendly e-Shops – characteri...

    Polish Internet users have increasingly higher requiremen...

    Polish Internet users have increasingly higher requirements when it comes...

    Knowledge

    SEO in eCommerce

    Many online store owners are not aware of their potential...

    Many online store owners are not aware of their potential – good websit...

    Knowledge

    Customer Experience in e-Commerce

    Building positive customer relationships is often underes...

    Building positive customer relationships is often underestimated by many ...

    Knowledge

    “DDD”, or Free Shipping Day ...

    Free Shipping Day is a campaign aimed at encouraging peop...

    Free Shipping Day is a campaign aimed at encouraging people to shop onlin...

    Knowledge

    eCommerce Payment Trends 2016

    Online shopping is commonplace today. E-commerce experts ...

    Online shopping is commonplace today. E-commerce experts have identified ...

    Knowledge

    Benefits of RWD in e-Commerce

    Year by year, the frequency of online shopping via mobile...

    Year by year, the frequency of online shopping via mobile devices is cons...

    Knowledge

    “Abandoned cart” in e-shops ...

    Did you know that nearly 70% of customers abandon their c...

    Did you know that nearly 70% of customers abandon their carts and ultimat...

    Knowledge

    Personalization of content on the Intern...

    The main goals of marketing communication include sales a...

    The main goals of marketing communication include sales and building long...

    Knowledge

    Content marketing – what does it invol...

    The main assumption of content marketing is to attract as...

    The main assumption of content marketing is to attract as many recipients...

    Knowledge

    Mobile vs. responsive website

    It often happens that both names are used interchangeably...

    It often happens that both names are used interchangeably, but this is a ...

    Knowledge

    Usability of online stores

    Online shopping is a convenient alternative to traditiona...

    Online shopping is a convenient alternative to traditional shopping. It i...

    Knowledge

    Geotrapping vs. geolocation – mobile m...

    Poland is not lagging behind when it comes to smartphone ...

    Poland is not lagging behind when it comes to smartphone ownership – ap...

    Knowledge

    What do you know about beacons?

    Many people have probably heard the mysterious word "beac...

    Many people have probably heard the mysterious word "beacon". There are m...

    Knowledge

    Modern communication within the company,...

    A corridor, a company kitchen, an elevator or an email se...

    A corridor, a company kitchen, an elevator or an email sent to everyone m...

    Knowledge

    7 times yes for search engine advertisin...

    In the era of the ubiquitous Internet, online promotion h...

    In the era of the ubiquitous Internet, online promotion has become a key ...

    see all

    do you have a vision you want to realize?

    Contact us and we will show you how to create dedicated systems that will set new standards and enable the development of your business.


      The administrator of personal data provided in the contact form is eFresh sp. z o.o. with its registered office in Poznań. The data will be processed solely for the purpose of handling the inquiry. Detailed information, including information on your rights, can be found in Privacy Policy.