KNOWLEDGE ZONE:blog
In our texts we share the experiences we have gained in many branding projects from very different industries. It is worth reading - everyone can find something for themselves in them.
Progressive Apps Are Taking Over the Market

Progressive web apps combine new technologies with established best practices to create reliable, accessible, and engaging experiences. They provide a native user experience with a user-friendly installation process.
Progressive web apps are:
⦁ Reliable – PWAs should be able to launch and function offline. The level of offline functionality will depend on the app – some apps will be able to function completely offline, while others will display significant placeholder data to inform the user that they are offline. In no case should the app crash or become unresponsive.
⦁ Responsive – Progressive web apps should be able to adapt to different screen sizes and orientations, ensuring that the user experience is great for all users. Good responsive design helps ensure that the app will continue to work with new devices in the future.
⦁ Engaging – Traditionally, native apps have been much more engaging than web apps. Having an icon on the home screen makes it easy to access the app, and push notifications can help alert the user to important information that requires their attention. With progressive web apps, users can now enjoy the same benefits with web apps.
⦁ Secure – Progressive web apps are secure by default. The technologies that power PWAs require apps to be served over HTTPS to function.

The costs of implementing and maintaining mobile applications are much higher than PWAs, which is why it is predicted that over 20% of companies will abandon them in favor of progressive applications, which will be a more profitable alternative. We see these changes in giants such as Twitter, Uber, and Starbucks. And other large companies are already planning changes.
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