Top e-commerce trends for 2020

The year 2019 resulted in both an increase in e-commerce sales, as well as in the constantly increasing traffic in social media. Analyzing the needs and behavior of customers, we can distinguish 3 key trends that will affect sales in 2020.

1. Collecting information about the customer

In brick-and-mortar stores, there are consultants who follow us like a shadow, constantly asking us about our needs. Suggesting and asking about our tastes. However, this is not easy to achieve when buying online. In e-commerce, this phenomenon is becoming more and more noticeable thanks to artificial intelligence and specialized modules imitating advisors. Equally often, pages have various interactions collecting information about the buyer.

Methods of collecting information

• good CRM
• sales quizzes
• personalized promotions based on purchase history

2. Social media sells

Today’s customer doesn’t immediately look for a product they want to have. They are often driven by personalized ads, other people’s opinions, and the industry or area of ​​life they are currently involved in. A person who starts drawing will first look for interesting sources of inspiration and as a result, they will also be interested in the tools that the artist used. They will then look for them at good prices on the Internet.

3. Closing the shopping funnel

A customer who enters your website from a paid source was probably looking for this very thing. They read the product description carefully, then added the product to the basket. You rub your hands because they are about to make a purchase, and it just left. Are you wondering why? Research shows that the most common reasons for abandoning the basket are:

• Shipping price too high or no free shipping
• No option to choose parcel locker shipping
• No preferred payment and shipping option

People are looking for convenience. Meeting their expectations will help you increase your sales in 2020.