6 Features of Effective Web Design

Nowadays, designing a website is a long-term process preceded by preparations and developing an appropriate strategy. Learn a few important points that will help you achieve the expected result.

1. Less is more

People who enter a website have a mission to complete. Some are looking for information, others want to satisfy their desires in the form of shopping. Simple websites provide faster solutions to human problems and effectively increase the chances of finalizing purchases.

2. The image is often more important than the content

Photos are to quickly lead the user to the goal of contact, the desired product or the latest information. Thanks to well-placed graphics, we help our customers navigate the website.

3. Aesthetics are the key to success

When building a website, pay attention to 3 elements that increase the aesthetics of the project. Colors stimulate users to action, influencing their emotions. Typography significantly changes the look and feel of the website. San Serif fonts have an impact on the modern and simple look of the website, while decorative fonts add a bit more sophistication. Follow these 3 simple rules:

• Stick to Sans Serif fonts for body text,
• Use a maximum of three different fonts
• Adjust the font size to 12-16 points.

4. Oldies but goodies

People like to use what they already know. Don’t forcefully change their habits. When building a website, remember to place the navigation menu at the top of the page, contact information in the footer at the bottom, and the search bar on the top right. Redirect links should be highlighted.

5. Maintain consistency in the design

When designing a website, remember to make each subpage consistent with the main page. Maintain a similar style of inserted photos. This will allow the user to see the neat and professional nature of the website.

6. Remember about user convenience

A website is supposed to be for others. We often design a website based on our preferences, which are not in line with the standards and expectations of our customers. Put yourself in the customer’s shoes and look for answers to the questions: how would a user like to navigate our site? What functionalities are necessary for them to achieve their goal.