Facebook Apps, or How to Attract Users

It is not a revelation to say that social media occupy a very important place in modern online marketing. The consumer on the Internet is no longer just a passive recipient of information, but also its creator. Internet users themselves collect and publish information on the Web, add photos, leave comments, share links, publish videos. How to use this phenomenon when running a fanpage? By creating an application on Facebook.

A fanpage is no longer enough

Of course, running social profiles is the basis for being present in the New Media. However, a fanpage alone is not everything if we want to stand out from the competition. In order to attract consumers to our profile, it is worth giving them something more. Applications allow for greater interaction with customers and often give them the opportunity to present themselves to the entire community of a given profile. This encourages them to use the application, and also makes the fanpage message more attractive. We have implemented such a solution on the Detocell Academy profile.

Detocell Academy, or a trainer, dietitian, cosmetologist at your fingertips… a click away!

One of the Facebook applications we created was the “Get Rid of Cellulite!” application for a pharmaceutical company producing a dietary supplement called Detocell, a product designed for women prone to cellulite. The application was integrated with the Facebook profile and the product website. It acted as a “personal, mobile consultant and trainer.” After registration and online diagnosis, the user received expert care advice, a specially designed diet with recipes and calories, the ability to keep an online diary and monitor the effects.

Step-by-step application

Step 1. Expert diagnosis

The first screen of the tab showed information about the program, what to expect from it (application demo) and an infographic showing how the program looks step by step. Then, a registration form for the program appeared. After registering the user, by providing data, an online diagnosis was carried out. It consisted of filling out a questionnaire (e.g. weight, height, eating habits, work, activities, etc.) and additionally sending a photo of places covered in cellulite. After a maximum of two days, an expert opinion appeared and an individual diet was available

Step 2. Action plan

Thanks to the diagnosis, the user could find out what type of cellulite she had, where it came from, what she should do to deal with it. The application showed the initial state and helped to plan – a nutrition plan for a given week with a shopping list, physical activities (training with Ewa Chodakowska, the face of the brand) and support in the fight against cellulite, i.e. the Detocell dietary supplement.

Step 3. Application and daily life

The most important function of the application was the Activity Journal. Here, users could enter what they ate and what activities they did on an ongoing basis. The journal reminded about training, calculated calories burned and consumed, and showed how much of the plan had been completed. In addition, the application allowed for weight control, and an alert was triggered if the BMI was exceeded. Additionally, users received advice from a beautician and a dietician.