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    We Are Social: 2019 Year in Review

    Knowledge
    Author: Adam Michańków
    Date of publication: 03.01.2020

    It’s time to sum up the digital market. It is said that the internet market and its users are constantly growing. But is it true? To check this, you need to compare quarters in a year. The global activity report will help us with this. The list includes information such as: population, unique users of mobile devices, number of internet visits, number of active social media users, number of mobile social media users.

    1. Number of unique mobile users – The mobile market is growing stronger. The number of unique visits is growing from quarter to quarter, which indicates the increasing dominance of phones over computers.
    2. Number of internet visits – We recorded the highest number in Q4, which may be related to increased e-commerce traffic. Most people look for Christmas presents online.
    3. Number of active social media users – It is no surprise that social media attracts more and more people year by year, month by month. The age line of users is dangerously lowering. Despite the restrictions imposed by social portals, younger and younger people are using Facebook, Instagram or Tik Tok.
    4. Number of mobile social media users – The growing trend should not surprise anyone. It is much easier, faster and more convenient to follow social media using a phone than from a computer.
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    About the author: Adam Michańków
    Strategic Director with almost 25 years of experience in consulting, developed, among others, a strategy for expansion into foreign markets for the Colian Group (Goplana, Jutrzenka, Hellena), conducted the rebranding of the Billa chain of supermarkets in Poland, creator of the concept of the Polmed, WSL and Enexon brands awarded at the prestigious Rebrand Global Award.

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      The administrator of personal data provided in the contact form is eFresh sp. z o.o. with its registered office in Poznań. The data will be processed solely for the purpose of handling the inquiry. Detailed information, including information on your rights, can be found in Privacy Policy.