Benefits of RWD in e-Commerce

Year by year, the frequency of online shopping via mobile devices is constantly growing. Responsive Web Design technology has a huge impact on this trend, providing the ability to adjust websites to the size and resolution of the screen, which translates into the comfort of their use.

Responsive Web Design is a technique for designing websites in such a way that their layout automatically adjusts to the size of each mobile device.

Pages created using this technology do not require scrolling sideways or manually reducing them. Due to the growing popularity of tablets, smartphones and easier access to Wi-Fi, websites had to start adapting to the expectations of users.

Numerous studies confirm that over 80% of Internet users do not return to stores whose websites are inconvenient to use, which is why RWD leaves solutions such as dedicated applications or mobile versions of websites behind.

What impact does RWD have on an online store?

The e-commerce industry is very dynamic and changes quickly, and technologies change with it. Entrepreneurs who have invested in RWD technology do not have to worry about the incorrect display of an online store on mobile devices, regardless of the company and their model.

Online stores whose websites are based on this technology are perceived as more professional, modern and focused on user comfort.

An additional advantage of having an e-store based on Responsive Web Design is the fact that we have only one website address, so management or modifications to the site take place only in one source code, which reduces the costs of any changes.

To sum up…

Building online stores based on RWD guarantees:

• One, the same website address, unlike mobile applications
• The same content, and therefore it is not necessary to create or shorten existing descriptions
• Transparency and convenience in using the e-store
• Consistency in terms of image
• Lower expenses related to maintaining the site

The presence of a company on the web is already a necessity, and having a modern website gives you the opportunity to present your offer to customers on any device.

Due to the constantly growing number of smartphone and tablet owners, it has become necessary to have a website that adapts to their requirements. (It is estimated that in Poland almost 30% of transactions are made using mobile devices.)
Responsive versions of e-stores are today a leading trend that more and more entrepreneurs are choosing. No wonder, since thanks to such a solution, their owners do not have to worry about what devices are used by e-shop visitors, and in addition, the website gains the reputation of being professional and modern.