7 times yes for search engine advertising

In the era of the ubiquitous Internet, online promotion has become a key element of every marketing campaign. One of the most popular and one of the most effective advertising solutions on the Internet is Google AdWords, or advertising in the Google search network. Almost 90% of Internet users worldwide use this search engine, and in Poland it is about 13 million Internet users per month. This means that this form of advertising is worth including in our online campaign.

So what can we count as the strengths of Google AdWords?

HELPFUL ADVERTISING

AdWords advertising responds to the needs and problems of Internet users. It is displayed only to people who are looking for specific products, services or stores. If someone has a toothache, they will type the word “dentist” into the search engine. Then they will see ads for dental offices. If someone wants to buy cheap gloves, they will type the phrase “cheap gloves” into the search engine. In such a situation, the user should see ads for stores where you can buy gloves at low prices. Of course, everything depends on the appropriate selection of keywords.

WITHOUT PRETENDING

AdWords does not pretend that it is not an advertisement. Many times we can come across disguised advertisements on the web, which only irritate users by appearing in the least expected places. On the other hand, a Google advertisement is always marked with a yellow box with the word “Advertisement”.

WITHOUT ANNOYING

Who among us is not irritated by advertisements appearing out of nowhere, full of bright colors and filled with illegible content. It is because of advertisements that cover our current window, animations displayed on the surface of the entire screen and pop-up windows that many people use blocking plugins. AdWords does not flash, does not cover important content, does not irritate. It always appears in the same place and is a minimally invasive form of advertising.

EFFICIENCY

AdWords advertisements can be considered effective and relatively cheap. Here, you only pay for those advertisements that the user clicked on. The settlement is based on the CPC principle, or cost per click. Additionally, the advertiser determines the maximum CPC rate, i.e. the maximum amount they want to pay for a click on their ad. The same applies to keywords. The number of words is optional, but their costs are determined separately. The more popular the word, the more expensive it is. Google suggests the estimated rate for the first page of display. However, the advertiser determines the rate they have to pay for a click on the ad. The number of advertising spaces is limited, so if the rate is set too low, it may happen that the ad will not appear. Additionally, we always know the average advertising costs, which allows us to plan campaign expenses.

PRECISION

A Google AdWords campaign allows us to precisely define our target group. We can target ads based on location, search engine language or user interests. Let’s go back to the aforementioned example of the dentist. If our dental office is located in Warsaw, it is not profitable for us to display ads to people living in Krakow. Then we can limit their display only to a selected area. And in the case of Warsaw, we can limit the location even to districts.

IMPLEMENTATION TIME

Sponsored links, unlike SEO where we can wait up to several months for effects, are characterized by a short implementation time. Here we can count on the results of our campaign much faster.

INDEPENDENCE FROM THE SERVICE

Implementing an AdWords campaign does not have to involve changes to our website. Again, we compare this type of campaign to paid search, which may require adding content or expanding the service to achieve better results.

As we said at the very beginning, online promotion is currently of key importance. They say that if you are not in Google, you do not exist. It is therefore worth investing in an online strategy to support the development of your business.