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    KNOWLEDGE ZONE:blog

    In our texts we share the experiences we have gained in many branding projects from very different industries. It is worth reading - everyone can find something for themselves in them.

    What is the REBRAND 100® Global Awards?

    Knowledge
    Author: Adam Michańków
    Date of publication: 09.03.2020

    The REBRAND 100® Global Awards are the highest recognition of excellent brand transformations. With each edition, new representatives of international business, marketing and design managers are selected to select the winners. The ultimate goal is to present the most effective brand transformations to the world through REBRAND.com and credible media. The competition has been organized for 16 years by the American Marketing Association. The 100 best branding projects in the world in a given year are selected. The award is divided into 3 titles.

    • BEST OF AWARDS (5 best)
    • DISTINCTION (45 distinguished)
    • MERIT (50 remaining projects)

    REBRAND 100® Global Awards are covered by media outlets such as The Wall Street Journal, CNNMoney, FastCompany, Yahoo! Finance. The competition itself also serves an informational purpose. Competitive pressure, a sharp decline in sales revenue, and an outdated marketing strategy are just some of the reasons a company needs to change strategy and stay profitable. REBRAND™ is the leading case study resource for successful brand transformation: repositioning, revitalizing, and redesigning an existing brand to achieve business goals.

    Tags: Prize, Rebrand, Trends
    Avatar photo
    About the author: Adam Michańków
    Strategic Director with almost 25 years of experience in consulting, developed, among others, a strategy for expansion into foreign markets for the Colian Group (Goplana, Jutrzenka, Hellena), conducted the rebranding of the Billa chain of supermarkets in Poland, creator of the concept of the Polmed, WSL and Enexon brands awarded at the prestigious Rebrand Global Award.

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      The administrator of personal data provided in the contact form is eFresh sp. z o.o. with its registered office in Poznań. The data will be processed solely for the purpose of handling the inquiry. Detailed information, including information on your rights, can be found in Privacy Policy.