Choose language:

Call us

Poznań, Poland +48 722 030 040

Write to us

We will contact you and discuss the details.


    The administrator of personal data provided in the contact form is eFresh sp. z o.o. with its registered office in Poznań. The data will be processed solely for the purpose of handling the inquiry. Detailed information, including information on your rights, can be found in Privacy Policy.

    E-commerce investments are key to fighting the pandemic

    Knowledge
    Author: Adam Michańków
    Date of publication: 27.04.2020

    Many local business owners are now tearing their hair out when, during the booming market, they could have invested in e-commerce. Today, we know that those who made this move some time ago may be a bit more relaxed than local store owners. Many industries are favored when it comes to the products or services they offer. What exactly are people buying?

    The most frequently purchased products at the moment include:

    1. Disposable gloves
    2. Bread-making equipment
    3. Cough medicine
    4. Canned soups
    5. Rice, pasta, and packaged foods
    6. Weights for strength training!

    The office and tourism industries are nevertheless going through a crisis, with products among the worst-selling:

    1. Travel suitcases
    2. Business briefcases
    3. Cameras
    4. Swimwear and pool attire
    5. Wedding dresses and suits

    Online retail sales are expected to reach a staggering $6.5 trillion by 2023. The e-commerce sector is booming. Even the world’s largest retailers are struggling to keep up with unprecedented consumer demand. People have come to terms with their new life circumstances, and their shopping behaviors have adapted to their current needs.

    Amazon under siege
    Officially the world’s largest retailer, Amazon announced that it is unable to keep up with consumer demand. As a result, it will delay the delivery of non-essential items or, in some cases, stop accepting orders for non-essential products.

    Tags: Trends
    Avatar photo
    About the author: Adam Michańków
    Strategic Director with almost 25 years of experience in consulting, developed, among others, a strategy for expansion into foreign markets for the Colian Group (Goplana, Jutrzenka, Hellena), conducted the rebranding of the Billa chain of supermarkets in Poland, creator of the concept of the Polmed, WSL and Enexon brands awarded at the prestigious Rebrand Global Award.

    DO YOU HAVE A VISION YOU WANT TO FULFILL?

    Contact us and we will help you build a brand that will conquer the market.


      The administrator of personal data provided in the contact form is eFresh sp. z o.o. with its registered office in Poznań. The data will be processed solely for the purpose of handling the inquiry. Detailed information, including information on your rights, can be found in Privacy Policy.