KNOWLEDGE ZONE:blog
In our texts we share the experiences we have gained in many branding projects from very different industries. It is worth reading - everyone can find something for themselves in them.
E-commerce investments are key to fighting the pandemic

Many local business owners are now tearing their hair out when, during the booming market, they could have invested in e-commerce. Today, we know that those who made this move some time ago may be a bit more relaxed than local store owners. Many industries are favored when it comes to the products or services they offer. What exactly are people buying?

The most frequently purchased products at the moment include:
- Disposable gloves
- Bread-making equipment
- Cough medicine
- Canned soups
- Rice, pasta, and packaged foods
- Weights for strength training!
The office and tourism industries are nevertheless going through a crisis, with products among the worst-selling:
- Travel suitcases
- Business briefcases
- Cameras
- Swimwear and pool attire
- Wedding dresses and suits
Online retail sales are expected to reach a staggering $6.5 trillion by 2023. The e-commerce sector is booming. Even the world’s largest retailers are struggling to keep up with unprecedented consumer demand. People have come to terms with their new life circumstances, and their shopping behaviors have adapted to their current needs.
Amazon under siege
Officially the world’s largest retailer, Amazon announced that it is unable to keep up with consumer demand. As a result, it will delay the delivery of non-essential items or, in some cases, stop accepting orders for non-essential products.
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