KNOWLEDGE ZONE:blog
In our texts we share the experiences we have gained in many branding projects from very different industries. It is worth reading - everyone can find something for themselves in them.
Top Google Searches of 2015
The end of the old year and the beginning of the new one are usually the time to sum up the last 12 months. Google did just that, and, like every year, provided a list of the most frequently searched phrases by Internet users.
Google is a huge source of knowledge and data about what is currently of interest to society around the world. The lists that this company presents to us every year are useful material when it comes to online campaigns and their creation – thanks to them, information about people’s interests and issues that interest them is provided.
So what did we search for most often last year? The number one global topic was the one related to the terrorist attacks in Paris. When terrorists attacked the capital of France on November 13, people from all over the world tried to find out what had happened and whether their loved ones were safe. As a result, information related to this event was searched for over 897 million times. The most popular phrases used were:
- What happened in Paris?
- Why did the Islamic State attack Paris?
- Is it safe to travel to Paris?
- How many people died in Paris?
- Who attacked Paris?
The second most searched phrase in the world was the Oscars. As every year, queries about the nominees, winners, and information about the best films were extremely popular. As a result, Google recorded almost 406 million searches related to this topic.
Another topic that the world followed with bated breath was the Cricket World Cup. Not very popular in Poland, but extremely popular abroad – information related to this event was searched for about 323 million times.
What were Poles looking for?
The main topics that Poles were interested in were those related to famous people, including politicians. We also searched for information about world events, such as the Eurovision Oscars Gala, and those that had a wide resonance around the world, such as the previously mentioned attacks in Paris.
Below is a list of the most frequently searched phrases, divided into categories.
People:
- Andrzej Duda
- Barbara Sienkiewicz
- Robert Leszczyński
- Magdalena Ogórek
- Paweł Kukiz
- Kamil Durczok
- Jan Kulczyk
- Agnieszka Kotlarska
- Kinga Duda
- Marcin Wrona
Events:
- Eurovision
- Oscars
- Presidential elections
- Chopin Competition
- Sejm elections
- Woodstock
- Presidential debate
- Poland Ireland match
- Volleyball World Cup
- Poland Georgia match
Hot topics:
- Receipt lottery
- War in Syria
- Golden train
- Charlie Hebdo
- Solar eclipse
- Earthquake in Nepal
- Łazienkowski Bridge
- Lunar eclipse
- Jan Kulczyk’s funeral
- Lotto results 11.04.2015
More listings can be found on the Google Trends page. There are detailed lists of all Google search queries and a list of the most popular events from previous years.
search on blog
Categories
Proposed
Generation Z – Young Entrepreneurs
Generation Z, also known as “post-millennials,” is pa...
Generation Z, also known as “post-millennials,” is paving new paths f...
Interesting animal-themed campaigns
According to marketers, anything can be sold – includin...
According to marketers, anything can be sold – including ideas. That is...
DO YOU HAVE A VISION YOU WANT TO FULFILL?
Contact us and we will help you build a brand that will conquer the market.