Fortis

Fortis Technology is one of the largest manufacturers of tanks and large-size plastic elements in Poland.

Our sister branding agency carried out a brand facelift, and we were responsible for designing and implementing websites for the brand.

The preparatory work stage took us about 2 weeks and during this time we developed:

• we conducted a persona analysis – we distinguished several personas including: 1. Farmer, a group of key buyers for the company, for whom tanks are an important element of storing liquids (fuel, water) 2. Purchasing manager, in productions performed on specific orders of large brands (contracts), e.g. cattle waterers
• we developed a description of specific functions and the way the Website works – due to the sales aspect of the website, we prepared 2 key paths tailored to personas. Each of the user groups, depending on their needs, was given the opportunity to, for example, configure the tank or define their production needs.
• we prepared a preliminary design of the home page in mobile and desktop versions to show the assumptions and obtain initial acceptance from the Client

The scope of the project work included: preparation of the concept in the scope of information architecture, development of fully clickable mockups in Figma, creation of content and implementation of 4 services constituting the information ecosystem of the brand.

FortisTechnology – the main service showing the full scope of the company’s functioning and 3 sub-services dedicated to specific target groups intended for separate campaigns (fortistank, fortisroto and xtank).

On the fortisroto.com website we showed the process of rotational molding, and we enriched x-tank.pl with an interactive presentation of the products in the company’s offer.

The most extensive website is dedicated to tanks for operating fluids and water manufactured by Fortis. Especially for Fortis Technology we have prepared, among others: a tank configurator (the buyer can configure the tank equipment on their own), a map with distributor locations throughout Poland, an interactive product presentation and a customer contact form integrated with the customer’s internal ERP system.

Each implementation process in our company has a specific schedule, milestones and time for testing. For Fortis, the development work process took about 4 months.

The implementation work was divided into sprints (each sprint had 5 working days) including: 4 working days for developers, 2-4 h for QA testing by the tester, 2-4 h for corrections, 4 h for testing on the Client’s side. In each sprint, we planned a small period of time for corrections due to the relatively small scope of work, in the case of faster completion, we started another sprint.

Progress management and control:

• in the Monday.com system, we ran a board available to the Client and the team, where we controlled the project progress
• The Client checked a given sprint and drew attention in comments to a given sprint
• the closing of a given sprint, acceptance protocol and settlement of work took place completely remotely
• after the completion of the entire implementation, it took us about 4-5 days to test in the so-called BETA version, i.e. ready to be supplemented with content

Thanks to maintaining the above project work methodologies, our implementations are carried out within the assumed deadlines.

Fortis, while implementing a branding and digital project with us, placed great emphasis on the credibility, reliability and truthfulness of both the content and the photos presented. We carried out photo sessions showing the factory, a real team at work and wrote content based on the merits of our Client. Work on the content, due to its scope and the need to take photos, lasted about 1 month.

The process of preparing for publication is similar with each implementation. Our goal is to maintain quality and avoid making mistakes when transferring to LIVE.

• BETA version – is created as a ready-made mechanism for use by administrators and editors on the Client’s side, has full functionality, the Client worked on this version, supplementing content
• training and support for the administrator on the Client’s side on the BETA version – we provide training as standard and in case of any problems we provide assistance to the Client’s team
• introduction of content in language versions – in the case of Fortis in 5 language versions
• manual testing on the test environment, including forms, links to social media, external integrations, including sending offers to the Client’s internal systems
• optimization of the page loading speed
• optimization for SEO, launching remarketing databases, website measurement