Animality e-commerce

As part of the advisory stage, we conducted a series of workshops aimed at developing assumptions and documentation for eCommerce.

• Competitor research – the aim of the search was to select interesting functionalities used by e-shops with a similar profile
• Inspirations – we collected visual styles of future eCommerce for the Client to choose from
• We discussed with the Client a survey of function needs from the perspective of the user – Buyer (1. Login 2. Language versions 3. Unique functions, e.g. price lists after logging in 4. Loyalty program 5. Returns and complaints 6. Examples of types of promotions, e.g. discount codes, time promotions with display on the clock)

Before the first workshop, the client developed: 1. a preliminary product tree, 2. sample product types for the tree with types, e.g. colors, dimensions (target descriptions, photos, prices, videos, product cards, certificates) 3. Logistics guidelines (according to the preliminary product tree, all product types and related types of packaging methods) 4. Expectations regarding payment methods 5. Types and types of expected promotions

During Workshop 1, we discussed in detail the functionalities in the e-shop from the Buyer’s point of view (home, login, category view, product list view, product view, types of promotions, price lists dedicated to groups after logging in, additional subpages, e.g. manufacturer pages, inspiration views) and Supplier functions.

On our side, after the first workshop, the following works were carried out:

1. Development of a list of unique views and specific functions
2. Development of userflow from the perspective of the Buyer, Supplier and the e-shop service team.
3. Database operation scheme (products, suppliers, orders, marketing consents under GDPR including the newsletter)
4. Initial low-fidelity mockups of key views: home, product list view with filtering options, product view, promotion view, basket, profile and history view
5. Initial graphic design of home desktop and mobile

Our goal was to create a product portfolio that could provide interesting gifts from the perspective of our target groups. The purchase does not actually constitute an additional expense for the target group, because it would be spent, for example, on a birthday present for a friend’s daughter (e.g. a halter for a horse). Animality offers all people who are sensitive to animal welfare the opportunity to spend money on useful, beautiful and thematically related things.

• Designer products needed every day surprising with their ingenuity
• Possibility to sell “vouchers” e.g. a hay cube for a horse (as a form of donation)
• Limited series created together with outstanding artists (e.g. a dedicated session / products with photographs by the outstanding Polish photographer Szymon Brodziak)
• E-learning

As part of the implementation documentation preparation stage, we developed:

A. Integration analysis – we check whether the expected integrations do not affect the proposed low-fidelity graphic solutions
B. Integration documentation – in cooperation with the company that supports the Client’s accounting system. The external company prepared the API on the ERP side, we connected to them via the API displayed on the eCommerce side.
C. We developed clickable desktop and mobile mockups of views according to the list of views.
D. We prepared the content specification (guidelines regarding the number of characters in individual field types, size and resolution of photos and videos).

At this stage, we always recommend that the Client selects an SEO provider and performs an audit and indicates comments on the mockups. The final effect of the work performed was the approval of the documentation for further work.

After this stage, eFresh prepared a detailed implementation quote and a schedule divided into 2-week sprints. In this case, the implementation was planned for 6 months due to the complexity of the project.

The implementation work was divided into sprints (each sprint had 10 working days) including: 5 working days for developers, 4 hours for QA testing by the tester, 4 hours for corrections, 1 day for testing on the client’s side. In each sprint we planned 3 days for corrections, in case of faster execution we started another sprint.

Progress management and control:

• in the Monday.com system we ran a board available to the Client and the team, where we controlled the project progress
• The Client checked a given sprint and noted comments to a given sprint
• the closing of a given sprint, acceptance protocol and settlement of work were carried out completely remotely
• after the completion of the entire implementation, it took us about 8-10 days to test and integrate all eCommerce functions in the so-called BETA version, i.e. ready to be supplemented with content
• we conducted testing based on the description of the so-called test scenarios from the business side provided by the Client

Training after BETA implementation

• E-commerce training took about 3 hours
• We also provided user manuals

Testing before publishing on all language versions included:

• Testing according to business scenarios on all language versions
• Testing document exchange between eCommerce and ERP, payment tests, shipping and returns tests
• Speed ​​tests
• SEO optimization

After the BETA version implementation (i.e. fully functioning eCommerce with introduced test content integrated with payments and external systems) was completed, the version ready for launch was transferred. The implementation work took 6 months.

The implementation of the marketplace Service panel was divided into several roles: Customer Service Representative, Product Service Representative, E-commerce Administration.