Kanu

Kanu Nature is one of the oldest Polish vegan cosmetics brands, combining traditional craftsmanship, natural ingredients, and eco-friendly production. Formulas are water-free—based on certified raw materials, handcrafted, and powered by green energy. Available in professional spas, awarded at industry festivals, and appreciated by customers who value effective, natural skincare. Our task was to develop an e-commerce platform for the brand’s products.

As part of the advisory phase, we conducted a series of workshops aimed at developing assumptions and documentation for the Kanu e-shop.

1. We conducted competitor research – the goal of the search was to identify interesting features used by e-commerce stores in the beauty industry.
2. Inspiration – we collected visual styles for future e-commerce for the client to choose from.
3. We developed personas – a description of user groups from the perspective of e-commerce process mapping.

Before the first workshop, the client developed: 1. an initial product tree, 2. sample descriptions for selected products from the tree (target descriptions, photos, prices, videos, product cards, certificates) 3. Logistics guidelines (according to the initial product tree, all product types and related packaging methods) 4. Expectations regarding payment methods 5. Types and types of expected promotions

During Workshop 1, we thoroughly discussed the e-shop’s functionalities from the customer’s perspective (home, login, category view, product list view, product view, promotion types, and inspiration views).

After Workshop 1, we completed the following tasks:

1. Developing a list of unique views and specific features
2. Developing a userflow from the perspective of the buyer and the online store team.
3. Database operation diagram (products, orders, marketing consents under GDPR, including newsletter)
4. Initial low-fidelity mockups of key views: home, product list view with filtering options, product view, promotion view, shopping cart, profile and history view
5. Initial graphic design for home desktop and mobile

As part of the implementation documentation preparation stage, we developed:

1. We designed a fully clickable prototype of key views in Figma – over 20 unique views and 14 additional views (e.g., a drop-down menu field).
2. Integration analysis and documentation – we described integrations with external systems (e.g., payment systems) and internal systems, including information exchange with the client’s accounting system.
3. We prepared content specifications (guidelines for the number of characters in each field type, the size and resolution of images and videos).

At this stage, we always recommend that the client select an SEO vendor, perform an audit, and provide feedback on the mockups. The final result was approval of the documentation for further development.

After this stage, eFresh prepared a detailed implementation estimate and a timeline, broken down into two-week sprints. In this case, the implementation was planned for four months due to the project’s complexity.

The implementation work was divided into sprints (each sprint had 10 working days) including: 5 working days for developers, 4 hours for QA testing by the tester, 4 hours for corrections, 1 day for testing on the client’s side. In each sprint we planned 3 days for corrections, in case of faster execution we started another sprint.

The entire implementation process took approximately 4 months after the documentation was prepared.

Management and progress control:

• In the Monday.com system, we maintained a board accessible to the client and the team, where we monitored project progress.
• The client reviewed each sprint and provided feedback in sprint comments.
• Sprint closure, acceptance protocol, and work settlement were all handled remotely.
• After the implementation was complete, it took us approximately 8-10 days to test and integrate all e-commerce features in a BETA version, ready for content.
• We conducted testing based on the description of business test scenarios provided by the client.

Training after BETA implementation

• The e-commerce training took approximately 3 hours.
• We also provided a user manual.

Pre-release testing included:

• Document exchange tests between eCommerce and ERP, payment tests, shipping and returns tests
• Speed ​​tests
• SEO optimization

After completing the BETA version implementation, i.e. a fully functioning eCommerce with test content integrated with payments and external systems, the ready-to-launch version was delivered.

Before moving to LIVE, the eCommerce platform underwent a content addition and rigorous testing process.

• Manual testing in a test environment – we performed testing based on purchase scenarios prepared by Kanu’s support team
• Load testing – our server administrator performed speed and load tests
• Price and product display verification
• After moving to LIVE, we conducted another scenario test in LIVE