Top Farms

TopFarms is one of the largest and best-managed agricultural groups in Poland, operating on over 23,000 hectares of agricultural land and part of the international structure of Spearhead International Ltd. We were invited to prepare a website combined with an online product catalog for the grain segment.

As part of the advisory stage, we conducted a series of workshops aimed at developing assumptions and documentation.

1. Competitor Research – The goal of the search was to identify interesting industry features used by competitors or entities with similar profiles.
2. Sowing Calculator Algorithms – We collected the data necessary to create calculator modules, as we lacked sufficient expertise in sowing.
3. We discussed the functionality needs survey with the client from the user’s perspective after defining the Buyer Persona (1. Login, 2. Important features, e.g., price lists after logging in, catalogs, product availability, 3. Loyalty Program).

Given the specific nature of the agricultural market, the website was intended to maintain a product catalog function, facilitate the calculation of required seed, and improve the quality of service for each customer-farmer inquiry. In essence, it was e-commerce without a payment function.

The implementation work was divided into sprints (each sprint had 10 working days), including: 8 working days for developers, 2-4 hours for QA testing by the tester, 2-4 hours for corrections, and 4 hours for testing on the client’s side.

Management and progress control:

• In the Monday.com system, we maintained a board accessible to the client and the team, where we monitored project progress by running Daily and Weekly reports.
• The client reviewed a given sprint and provided feedback in sprint comments.
• Sprint closure, acceptance protocol, and work settlement were all handled remotely.
• After the implementation was complete, it took us about 4-5 days to test the so-called BETA version, ready for content.

We’ve prepared a grain catalog and unique sowing calculators on our website.

Creating sowing calculators at Top Farms is a precise, multi-step process based on agronomic data, precision farming technology, and the experience of our experts. These calculators take into account factors such as seed variety parameters, soil type, sowing date, expected planting density, and local conditions. This tool allows farmers to quickly and accurately calculate the optimal sowing rate for a given crop and order quantity – supporting efficiency, cost savings, and crop quality.

To prepare the website for publication, we carried out the following work:

• Content and data validation, including data for seeding calculators.
• Checking the functionality of all forms and links.
• Responsiveness testing across devices and browsers.
• Loading speed optimization and resource compression.
• SSL certificate and security configuration.
• SEO settings implementation (meta tags, headers, URLs).
• System training to enable the client to provide content (due to the need for thorough content verification).