Zakolovers
Implementation of the website of the investment in Zakopane and the mobile application
About Zakolovers and our task
A few steps from the Tatra National Park, on Toporowa Cyrhla in Zakopane, a unique place is being built – Osada Cyrhla Villas. It comprises 52 luxury apartments located in 12 stylish villas built in accordance with the principles of eco-thinking.
“Zakolovers wants to create an enclave in Zakopane free from the hustle and bustle of the market and plastic junk. It aims to create a space for both adults and children to discover the treasures of the Podhale region – magnificent nature, folk art, and forgotten traditions.”
Our sister agency has completed a comprehensive branding project for Zakolovers and its investment in Zakopane, which you can read about in the link below: https://brand4future.eu/en/portfolio/zakolovers-2/
Branding in Zakopane style
When creating the visual style for Zakolovers and Osada Cyrhla Villas, we aimed to combine traditional elements of Zakopane art with modern design.
We were strongly inspired by the distinctive details of the folk art of Zakopane, as well as relatively modern artists such as Zofia Stryjeńska. We sought to convey the natural beauty and power of nature in the image.
Website Operation Assumptions and Preparatory Work
As part of the project, we worked collaboratively with the entire team responsible for project implementation. This makes the website a vital information and sales tool, generating leads for the sales department.
The key preparatory stages we completed during the preparation process were:
Step 1. Analyzing the expectations of Premium Apartment buyers – we conducted interviews and defined key information features for potential clients
Step 2. Understanding the branding guidelines – brand identity and a new visual style are key to developing a visually unique website
Step 3. Change planning and process organization – a key element of our collaboration was developing a workflow that would avoid delays and enable effective implementation
Graphic design
and preparation of clickable mockups
After the analytical phase, we began preparing low-fidelity mockups, developing their content and usability, and designing the key views necessary for website implementation.
During the design and preparation phase, we created:
- Zakolovers corporate website views
- Views of ongoing investments (presenting the specifics of a given investment and its concept)
- Apartment booking and purchase module with a presentation of documents for a given apartment (including floor plans, visualizations, lease terms, etc.)
- Blog with tagging
- Newsletter integrated with Freshmail
Content preparation - text,
video and photos
Premium investments are sold through emotions, so unique content that conveys these emotions and tells the investment’s story is crucial. We developed all the content and produced virtually all the video and photo materials showcasing the offer. Designing 3D visualizations was also crucial – realistic enough to convey a sense of investment readiness.
Visualizations internal
and external
We also completed visualization projects for interiors and the surrounding areas of buildings. From a quality perspective, we aimed for a photorealistic representation of the surroundings and interiors.
Desktop and mobile implementation
Due to the very high visual level of the projects and the use of many animations and videos showing the uniqueness of the investment, the implementation process took approximately 4 months.
Preparing the website for publication
The publication of the website was associated with a careful preparation process including, among others:
- Training for client-side administrators on the BETA (test) version
- Introducing content in multiple languages (two language versions)
- Manual testing in a test environment, including forms, social media links, integration with the email delivery system, and marketing consent management
- Website loading speed optimization
- SEO optimization, remarketing database launch, and website metering
- Security testing
The implementation price, as always, includes full copyright to the designs and code with the right to make any changes.
Technical Support and Development
We’ve been working on the development of the Zakolovers website and new investments for over four years. During our collaboration, we’ve developed processes that enable efficient and budget-conscious work with the client. We plan development tasks three months in advance, maintain project statuses, and maintain ongoing communication using the Monday.com system. We meet regularly for workshops. We also conduct ongoing website optimization to ensure framework updates and adhere to security guidelines.
What do we provide during regular service?
- Continuity of team knowledge – despite several team changes during such a long period of collaboration
- Design system / design lab / clickable mockups – we keep key graphic designs ready for changes/development
- 1:1 test environment and code repository – we maintain a copy of the system in a test environment and maintain a code archive
- Ongoing maintenance updates – we ensure up-to-date and reliable operation
The implementation price always includes full copyright to the designs and code, with the right to make any changes.
DO YOU HAVE A VISION YOU WANT TO FULFILL?
Contact us and we will help you build a brand that will conquer the market.