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telephony operator campaign
Image goal – achieve in the short term the greatest possible brand recognition in the target group 30-45 years
Quantitative goal – complete a specified number of contacts (email inquiries, phone calls, call orders, transactions in the e-store)
As part of the preparatory work, we created completely new branding – a new name, graphic symbol, SIM card packaging, materials for the partners. At the same time, the eCommerce platform was integrated with the Operator’s ERP system (see eCommerce portfolio) and the brand’s Facebook profile was launched.
The pilot campaign lasted 1 month and allowed to verify the indicator assumptions adopted at the planning stage (e.g. CPC and CTR level for individual activities in the campaign). At this stage, we focused on Google and FB.
Brand launch campaign:
Launch of the brand lasted 2.5 months and was expanded in relation to the pilot campaign by activities in online agricultural media, cooperation with bloggers, a campaign on video portals and PR activities in lifestyle media.
World Cup campaign:
The World Cup campaign was extremely intense. We used the video footage in CDA.pl and TVP VOD. In addition, we were very intensively present in specialist media.
435,000 UU users visited the website www.otvarta.pl during the first 5 months of the campaign
340,000 user data in remarketing databases