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e-commerce websites
and mobile apps
digital
campaigns

Invi Med

pro-sales campaign of TOMEK infertility treatment clinics

Tasks:
Quantitative goal – complete the number of qualifying appointments specified in the sales plan and sales increase by 10% in 2 months

Campaign preparation:
As part of the preparatory work, we designed a new branding while maintaining the name and current logotype. A full package of documents for the patient was created, including Patient card, leaflets and information catalogs.

Website:
As part of the preparations for the campaign, we launched an FB profile and a landing page with a unique structure dedicated to campaign support. In addition to a large number of guide pages, the website also had a “diagnostic module”. By answering several questions, the user received medical information tailored to his needs.

Pilot campaign:
The pilot campaign lasted only 7 days and its purpose was to check the effectiveness of individual media in the 5 different cities

Pro-sales campaign:
The campaign lasted two months. We ran it using available Google, FB, YouTube media and ads on parenting portals.
Facebook advertising has become extremely effective, 35% of all queries in the campaign were generated with 10% of the total budget involved.

Results:
126,382,161 contacts with the ad in the target group
224,578 clicks in the campaign
184,322 UU during the campaign
9,500 fans within 2 months, over 35% of Facebook sales leads
Sales goals exceeded by 17.8%