E-commerce
designing and creating online stores
We specialize in the professional implementation of e-commerce projects from the concept of store operation to sales promotion campaign. By creating online stores, we adapt technology to meet the needs of our customers.
and mobile apps digital
campaigns
Types of eCommerce
Projects of e-stores and eCommerce platforms are divided into 3 types depending on the number of products and the level of complexity.
Small E-Commerce
(1-100 products)
A small store is usually called B2C (direct purchase by the consumer). Usually, you can include such a store in one of the following groups: sale of hand-made products, sale of products with a small number of variants, or website promoting a product with online shopping functionality. This type of solution, especially at the beginning of the eCommerce adventure, is worth implementing based on the previously purchased template of one of the sales platforms.
Medium E-Commerce
(100-1000 products)
E-stores of this size are usually characterized by extensive product presentation functionalities (e.g. configurators), promotional activities (e.g. integration with Marketing Automation systems) or information exchange (e.g. integration with ERP systems). In medium eCommerce it is crucial to leave opportunities for future development.
Large solutions
(+1000 products)
Most often, they are well-developed platforms in terms of functionality and content. The solutions we use work well for both B2B and B2C segments. Often, these systems require very advanced backends - administration panels (e.g. divided into many roles, available in many languages).
Our recommendations
Based on the accumulated knowledge, we are able to recommend and adapt the technology to the business requirements of every customer.
Small eCommerce
(1-100 products)
If you are looking for a simple solution or you are beginning with online sales, this will be the best way for your business.
Our recommendations:
Ready WooCommerce template from CMS Wordpress
We recommend it especially for those who start the adventure with eCommerce. You can find a template called "Skin" – visually attractive WordPress theme fulfilling basic sales functions.
+ low implementation costs
+ quick store preparation
+ simple CMS system
+ low maintenance cost
- small branding possibilities
- there is practically no possibility of adapting the function to individual customer requirements
- small possibilities of future store functions development
- low security
Individual design and configuration of WooComerce
A solution worth considering for those who require more from an e-store and want to stand out from others. Perfect balancing of functionality and costs.
+ great branding opportunities
+ simple WordPress CMS support system
+ large number of open source modules
+ wide expansion possibilities
- limited opportunities of building product configurators
- small possibilities of using intelligent solutions
- limited number of products due to engine performance
- low security
Medium e-Commerce
(100-1000 products)
If you have unique expectations regarding the functionality of your store, this will be the best solution for you.
Our recommendations:
Individual implementation based on Magento
A solution tailored for medium e-commerce with a large number of products and advanced functions. Perfect for a demanding customer with an extensive structure of eShop editors and administrators.
+ great branding opportunities
+ high system stability
+ easy integration
+ wide expansion possibilities
- a small number of entities implementing on the market
- weak CMS
- high learning curve (i.e. specialists with many years of experience are really good at Magento); this affects high implementation costs
Individual implementation based on eFresh eCommerce
Based on our CMS and eCommerce system, we are able to implement extensive configurators, intuitive menus and complex product category structures. Our system is efficient and fast.
+ unlimited branding and functional possibilities
+ high system stability
+ easy integration
+ wide expansion possibilities
+ system flexibility
+ full documentation
+ large number of entities operating on the Symfony framework
+ very high security
- a price comparable with the implementation on Magento
Large e-Commerce
(+1000 products)
Dedicated solutions for both - consumers and business users - with advanced functionalities and modules.
Our recommendations:
Custom e-Commerce with great possibilities
The solution is dedicated to both B2B and B2C platforms. The advisory process enabling the development of optimal functions is key. Usually, these types of systems have many non-standard integrations geared to an unusual sales model. Full personalization option means that both Backend (administrative part) and Frontend (part visible to the user) will be perfectly tailored to the needs of customer.
+ high process automation
+ numerous integrations with e.g. accounting and warehouse systems, external databases, logistics systems, ERP and CRM systems
+ full branding personalization
+ high flexibility in expanding the system
+ very high level of security
+ high stability
+ high speed of operation
- implementation price
- implementation time min. 6 months
- the need to create documentation
The process of the e-store implementing
01
Customer needs analysis
At the initial stage of cooperation, we focus on understanding the specifics of the client's business and its requirements. At the same time, we inspire customers by showing functionalities collected from around the world tailored to their needs. The effect of this stage is a description of the client's expectations and functional specification.
02
The store prototyping
Our clients receive a clickable prototype that allows them to understand how the site will work. We usually prepare it in either the AXURE program or the UX Pin program. Thanks to this solution, the Customer becomes familiar with the structure of the website, distribution of its content, buttons and can learn about the proposed functions on the backend (i.e. from the Administrator's point of view). At this level, we will eliminate most of the doubts associated with the placement of content in the e-store. The model form is the foundation for further work on eCommerce and an attachment to the contract.
03
Dedicated graphic design
First, we design the main page, sample 2-3 subpages and the mobile version - usually in 2 graphic lines to choose by the customer. We deal with each project individually - we rely on the concept of the brand, follow branding guidelines, look for interesting creative ideas. When designing an online store, we remember the principles of User Experience - it makes the website transparent and functional, and customers are able to navigate it intuitively and efficiently. This makes online shopping easier, makes them more enjoyable, which reflects on conversion and profit for the seller.
04
Frontend and Backend
After the graphic designs of key views approval, we proceed to prepare the HMTL frontend ("HTML cutting"), i.e. animated views from the user's point of view. At this stage, the customer has the option of making changes and making corrections. The next step is to prepare a part of the backend - an e-store engine is implemented, specific functionalities and integrations are implemented, and the administrative part is prepared.
05
Content and optimization for SEO
Before launching the store, the key is to fill it with good content (photos with correct descriptions, content, tags, video, guides). In e-commerce it is often a difficult and complicated creation process that requires work and experience. We offer clients the creation and introduction to the e-store of content adapted to the requirements of search engines. Our e-stores are tailored to the requirements of SEO, we install a metering system (e.g. Google Analytics), configure custom reports and conversion paths. We also integrate the store with Google AdWords or other advertising systems and configure the backup system. Then, we secure the store against hacking attempts, and at the customer's request we conduct security tests with an external company.
06
Performance tests, training and commissioning.
When we have a ready e-store in the BETA version, the testing time comes - together with the client we verify the entered content, speed of e-store and integration reliability. We can now conduct training for e-store administrators so that the platform has no secrets for them and we share technical documentation to the Customer e.g e-store content and assortment management panel.
07
eCommerce service and development
As part of constant cooperation with the customer, we provide efficent e-store operation without interruptions (including plugin maintenance, security checks, database checks and server operations). We create automatic tests for the client's needs and carry out periodic manual tests. Every 3months we recommend which innovations and improvements can be introduced.
08
E-Store marketing service
We advise choosing a Partner to conduct e-shop positioning and digital promotion activities at the beginning of creating an online store. As a result the technological solutions of the e-store will be adapted to the guidelines of the company that will run the promotion. We also offer comprehensive services in this area, i.e. SEO and conducting promotional services for the e-store (see our Digital campaigns).
With our services you will receive a functional online store.
CREATION OF A PROTOTYPE BASED
ON IN-DEPTH ANALYSIS OF CUSTOMER NEEDS.
UNIQUE GRAPHIC PROJECT CREATED
ACCORDING TO THE LATEST TRENDS.
ONLINE STORE PREPARED
IN ACCORDANCE WITH USER EXPERIENCE PRINCIPLES.
CREATING CONTENT COMPATIBLE WITH THE STORE PROFILE
TRAINING FOR ADMINISTRATORS.
SEO OPTIMIZATION FOR THE ONLINE STORE
INTEGRATION WITH GOOGLE ADWORDS.
ADAPTATION TO DISPLAY THE STORE ON ALL MOBILE DEVICES.
STORE PROTECTION AGAINST
INTERRUPTION, SAFETY TESTS.
STARTING A STORE ON A HOSTING
CHOSEN BY THE CUSTOMER.
Contact Us
Call us
Poznań
+48 722 030 040
Warszawa
+48 22 223 66 32
Visit us
Poznań:
ul. Zwierzyniecka 3
Warszawa:
ul. Franciszka Klimczaka 1
(Royal Wilanów)
Company's data
eFresh Sp. z o.o.
NIP: 782 241 32 81
KRS: 0000291087
REGON: 300563219
ul. Zwierzyniecka 3
60-813 Poznań