and mobile apps digital
campaigns
Nestle
cornflakes brand campaign
Tasks:
Image purpose – realize the need of daily training, but what is more important to convince customer about healthy properties of introducing Nestle flakes into diet
Campaign preparation:
For the Nestle Fitness brand, we have implemented a website offering free, individually selected diets, created on the basis of NESTLE FITNESS flakes and exercise plans. The project became the basis for the development of the annual action ” Program 14 dni / Podkreśl swoją linię na lato” – 14 days weight loss project – real benefit for female customers.
The app offered automatic, daily sending of diet and exercise plans by e-mail. It also gave the opportunity to print a personalized 14-day calendar with diet / exercise. Everything has been complemented with social features.
The app offered automatic, daily sending of diet and exercise plans by e-mail. It also gave the opportunity to print a personalized 14-day calendar with diet / exercise. Everything has been complemented with social features.
Campaign:
The program was promoted on TV – TVN, TVP, TVN Style and in digital media. Support for image-building activities has also been prepared in trade marketing channels.
Results:
Over 400,000 users from the target group within a year.
The concept, after success in Poland, was implemented in another 9 countries in Europe and operated for 5 years.