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rebranding of the car rental network
Rebranding – brand building. The development of the coherent visual identity system for the of car rental network which plans expansion to foreign markets. The creation of a new logotype, KV design, utility and promotional materials, elements of signage of the car rentals and consistent standards for the Rentis brand.
The graphic element is associated with renting (receipt and return), additionally, the arrow
in a circle, refers to a car speedometer. This element may occur on its own. The name is associated with the subject of the brand – it contains a word – .
In each message, we emphasise that Rentis means: the simple, safe way of renting a car for less money.
SIMPLY, that is, simpler – we simplify our offer and procedures maximally.
SAFELY, that is, more safely – we try to ensure peace and quiet to people travelling in our cars, we want our Customer to be and feel safe.
FOR LESS, that is, cheaper – we offer the highest standards of vehicles and services and at the same time
we are cheaper than foreign companies.
In order to attract the attention of as many potential Customers as possible, we created a package which consists of appropriately prepared and consistent utility and promotional materials which are tailored to the requirements of Rentis branches. This allowed the synergy effect – which strengthens the brand image – to be achieved.