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rebranding of the e-shop with wedding jewellery
The building of the unique brand identity which functions on the wedding jewellery market. In its own segment, the Novia Blanca brand has the leading position in Poland
We carried out the logotype lifting and created the signet based on the logo, which combines the decorative and branding roles.
At this stage of work, also the new colour code of the brand was established including light and delicate colours. As well as this, the decorative pattern, which refers to the lace-wedding style, was created.
Our Clients created a unique brand of wedding jewellery, based on inspirations from all over the world, their own fashion experience and experience in jewellery.
The Fresh’s role was to “dress” an extremely interesting idea in women’s clothes.
We developed a comprehensive visual identity system of the brand which covers the lifting of the mark, the selection of colours, the creation of the brand’s KV (the unique way of taking photos of and presenting the product), packaging designs, folder designs and, above all, the changing of the visual layout of the e-shop.
While creating the graphic design of the e-shop, above all, we built a mock-up in Axure and thoroughly discussed the Client’s path with our Employers. The prepared graphic design contained the complete views of all characteristic webpages (about 30 in total).
We prepared templates for categories of posts and the coverphoto which allows for the creation of a visually attractive content on a day-to-day basis.
One of the main elements of communication with the Client is the Novia Blanca newsletter. Therefore, we designed a template on the basis of which, it is possible to build its next editions very easily.