Makarena
A website for a producer of iconic sweets

About the iconic jellies
and our task
Makarena is a cult sweets brand in Poland – sugar-dipped jellies that have dominated every table for decades. Commissioned by the owner, Millano Group, our task was to design and implement a simple, visually appealing website for the brand.
Website Operation Assumptions
and Preparatory Work
As part of the preparatory work, we conducted a competitor analysis on the Polish market and a persona analysis. Based on this, we determined the information needs and the specific nature of the website – a landing page designed to quickly present products in an effective manner. Our recommendation was to incorporate motion design elements.

Graphic design
and preparation of clickable mockups
Makarena is a brand that most people in Poland associate with dessert at Grandma’s after Sunday dinner. Our image goals were: first, to emphasize the brand’s identity by referencing the past; second, to recall joyful family moments and to instill energy through vibrant colors.
During the conceptual design phase, we developed a homepage design sketch and a product subpage design sketch. These were used as a basis for the initial desktop and mobile designs.

Desktop Implementation
The Makarena brand website has only a few subpages, so we first designed clickable mockups and visualized what the target animations and motion would look like on the website. A brand’s image website typically has several to a dozen subpages, and the most time-consuming element is implementing animations. Implementation took approximately 10 business days.
Reference Letter
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