Makarena
A website for a producer of iconic sweets
About the iconic jellies
and our task
Makarena is a cult sweets brand in Poland – sugar-dipped jellies that have dominated every table for decades. Commissioned by the owner, Millano Group, our task was to design and implement a simple, visually appealing website for the brand.
Website Operation Assumptions
and Preparatory Work
As part of the preparatory work, we conducted a competitor analysis on the Polish market and a persona analysis. Based on this, we determined the information needs and the specific nature of the website – a landing page designed to quickly present products in an effective manner. Our recommendation was to incorporate motion design elements.
Graphic design
and preparation of clickable mockups
Makarena is a brand that most people in Poland associate with dessert at Grandma’s after Sunday dinner. Our image goals were: first, to emphasize the brand’s identity by referencing the past; second, to recall joyful family moments and to instill energy through vibrant colors.
During the conceptual design phase, we developed a homepage design sketch and a product subpage design sketch. These were used as a basis for the initial desktop and mobile designs.
Desktop Implementation
The Makarena brand website has only a few subpages, so we first designed clickable mockups and visualized what the target animations and motion would look like on the website. A brand’s image website typically has several to a dozen subpages, and the most time-consuming element is implementing animations. Implementation took approximately 10 business days.
mobile implementation
When transitioning from desktop to mobile, we focused on adapting website motion and animation elements to the mobile version.
Reference Letter
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