Enexon

Enexon (formerly Elektroskandia) is a network of electrical wholesalers belonging to the Wurth Group. The total turnover of the Group is approximately EUR 13 billion per year. The companies belonging to the Group operate in various industries, including the distribution of electrical materials. Würth is a family company that has been operating since 1945 and has become a global market leader, constantly developing its potential.

Our sister company Brand4Future carried out a comprehensive rebranding project for Enexon, and we were responsible for designing and implementing the website. For the Enexon wholesale chain, we carried out a project that included, among other things, creating a name.

See the link to the branding portfolio:
https://brand4future.eu/en/portfolio/enexon-3/

The corporate website of the Enexon brand, in addition to the typical subpages, has been “equipped” with several unique functionalities.

• We have implemented integration with the internal HR system and the external eRekruter, which allows for the automation of publishing job offers on various portals
• Extensive structure of subpages for individual wholesalers (due to SEO requirements, each wholesaler has its own subpage with key information)

When preparing the website, we took care of practically all issues – the Client received a finished product ready to be published.

• We introduced content provided by the Client, embedded photos and videos, prepared translations of language versions of all subpages
• We performed manual tests on the BETA version with full content (displaying on various mobile and desktop formats, checked the operation of forms and integration)
• We optimized the website according to the SEO agency guidelines
• We conducted tests and optimization of loading speed
• We checked the website’s security
• We implemented Google Analytics (to measure traffic on the website, collect remarketing databases)

In the construction of the website, we went through the classic process of mockups (building clickable prototypes), designing in accordance with the “mobile first” principle and implementation taking into account the need to adapt to positioning requirements (SEO). Building the position of local wholesalers required adding 33 subpages dedicated to retail outlets. When creating the website, we wanted to break away from the usually poor level of design in the industry and maintain conceptual consistency in the previously designed KeyVisual brand.

When designing functional elements, we put consistency in the graphic and verbal layer of the brand message first, and informational message second. In our work, a key element is understanding the needs of the end customer and presenting information in a clear and orderly manner for them.

We conducted a site visit and dimensioning of 33 wholesale stores throughout Poland. Based on the information obtained and interviews with Sales Representatives and Customers, we developed a concept for a model wholesale store. Our implementation work included the execution of internal and external signage and the production and assembly of furniture.

The concept of the stores was based on the use of OSB boards combined with elements characteristic of the industry (e.g. a designer wall made of metal elements, so-called channels protecting electrical installations. On the one hand, OSB gives the interiors a raw and “homely” character, on the other hand it is currently one of the most “designer” materials. Thanks to this combination, we achieved an interesting effect without high production costs.