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branding and website of an educational company
Our task was to standardise the visual identity a group of brands with an expanded matrix, with a reference to educational products which offer a unique learning method. Our works were started with the refreshment of the logotype. The introduced modifications of the basic mark of the brand allowed for the maximisation of its legibility in many different fields.
The use of icons as the basis for the construction of graphic forms. They give a specific meaning to the images and distinguish the visual brand communication.
Brands function in two forms in communication: Brands which create graphic forms (promotional messages). Brands which present functionalities of products (informative).
Excellent mark – for the effective unification of the visual identity of a group of Supermemo brands. The brand gained a consistent and transparent image which distinguishes it from competitors representing the same industry.