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website for the promotional action
of a well-known bank
The project is targeted at teachers and primary school pupils. The user may create their own piggy bank, which develops as the savings increase.
SKOwSGB.pl is also a contest platform. Users may also take part in games related to the creative approach to saving. There are attractive prizes waiting for the winners. Internet users will also find here interactive tools for creating comics and designing T-shirts. Teachers, who use the website, have free access to didactic materials and useful solutions for managing student savings within SKO (School Savings Funds).
The project was developed in cooperation with the Men At Work agency. eFresh was directly involved in the preparation of the concept, implementation of the solution and ongoing support for its development. The project has its cyclical manifestations with new competition mechanisms and a communication concept.