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Poznań, Poland +48 722 030 040

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    The administrator of personal data provided in the contact form is eFresh sp. z o.o. with its registered office in Poznań. The data will be processed solely for the purpose of handling the inquiry. Detailed information, including information on your rights, can be found in Privacy Policy.

    Need: Development impulse

    Your brand has been operating on the market for many years, you have achieved success, but you feel that its graphic symbol or identification is a bit "dusty".

    BRAND REVITALIZATION, MEANING REFRESHMENT OF THE LOGOTYPE AND IDENTIFICATION

    If your brand has been operating on the market for many years, it may need an impulse to change in order to develop more dynamically.

    If your brand is stuck and you don’t know how to make it grow dynamically, we will develop and implement a strategy of change and dynamic growth. We can offer your brand a tidy-up or repositioning, logo and Brand Book design, brand Key Visual projects, utility and packaging materials designs, social media, and a website or/and e-Commerce. All brand elements will be attractive and consistent and consistent with its character.

    HERE WILL BE SHOWN THE STEPS TO FULFILL A GIVEN NEED

    Our cooperation is a joint journey – step by step we discover the potential of your brand and transform the vision into reality. Each stage is a precisely planned step that builds a coherent, inspiring identity of your company and opens new developme

    let's talk
    1. DEFINING NEEDS We arrange a one-hour conversation to learn about your vision, expectations and brand specifics. Together we determine what solutions will be best. This is the foundation on which we build a precise action plan.
    2. PREPARING AN OFFER Within 5 days, we prepare a personalized offer with a budget, schedule and initial action plan – from strategy, through rebranding, to packaging design and training support.
    3. KICK-OFF WORKSHOP We organize a kick-off meeting, where we finalize the action plan, establish priorities and roles. A well-started project guarantees smooth cooperation and effective implementation of goals.
    4. ANALYTICAL AND STRATEGIC WORK We thoroughly analyze your industry, competition, and current brand identification. Our analysis allows us to highlight the strengths of your brand and identify areas for optimization.
    5. CREATION OF CONCEPTS AND RECOMMENDATIONS Based on analyses, we present recommendations and develop creative concepts that will become the foundation of the new brand identity. You get a solid action plan based on data and experience.
    6. DESIGNING VISUAL ELEMENTS We create a brand mark, key visual and complete visual identification systems. This is the moment when your brand takes on a new, recognizable look.
    7. WEBSITE AND MATERIALS DESIGN We develop responsive website and eCommerce mockups and design consumables (e.g. packaging, brochures). Your online presence and marketing materials become consistent with your new brand identity.
    8. CODIFICATION AND DOCUMENTATION We create a brand book and usage guides that maintain brand consistency across all channels. Documentation ensures that future actions will be consistent with the adopted standards.
    9. SUPPORT AND TRAINING After implementation, we offer support, training and consultations so that your brand can develop in accordance with its assumptions. We are with you at every stage - taking care of the continuous development of your brand.

    FREQUENTLY ASKED QUESTIONS

    The minimum time required to complete a brand revitalization project depends on the scope of work and the specifications of the industry. The estimated time to implement the project is 3-6 months. For larger projects, up to 12 months.
    Strategic stage – 1-1.5 months
    Brand and brand concept creation stage – 1-1.5 months
    Usable materials design stage – 1-2 months
    Codification stage (brand book, brandguide)     – 1 month

    When working with Clients, we try to take on as much of the work as possible. We also minimize the time and involvement of Decision-makers, but we make sure that they feel control over the quality of our work.

    Defining needs – before preparing an offer, we always ask for about 1 hour of conversation in order to understand the needs of our Clients, during the conversation we provide the initial, real time of project implementation and estimated costs.
    Offer preparation stage – in the offer we present the scope of work (we adapt it to the Client’s needs and expectations, we prefer the workshop method, in which the Client has full control over the work process), schedule and cost estimate along with payment terms.
    Kick-off workshop – lorem ipsum
    Analytical and strategic work – at this stage we learn the specifics of the industry (over the years we have developed the ability to learn quickly to become a Partner in discussions for our Clients, but we remain humble, because our Client knows their market much better than we do, we analyze competitors and evaluate the current brand identification with a cool, expert eye. We try to preserve as much of its achievements as possible.
    Analysis conclusions and recommendations – lorem ipsum
    The stage of building the brand’s identity and creative concepts – lorem ipsum
    The stage of designing the brand logo and key visual     – lorem ipsum
    Milestone     – choosing the brand logo and visual style
    The stage of designing utility materials     – lorem ipsum
    The stage of designing and mocking up the website and/or e-commerce – lorem ipsum
    The stage of codification     – lorem ipsum
    The stage of support and training     – lorem ipsum

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    WHAT WE CAN DO FOR YOUR BRAND

    We will inspire your brand to change for the better by developing a strategy, designing the necessary materials and implementing them. If necessary, we will conduct training for your employees to make the change lasting and effective.

    STRATEGY We provide strategic consulting, brand reorganization and repositioning.
    SIGN DESIGN We will design a company logo that is unique and appropriate to the nature of your brand.
    BRAND BOOK We will develop a professional Brand Book, where we will describe the structure of the logo and the rules for its use.
    KEY VISUAL A brand's key visual consists of graphic elements, from which, like building blocks, we build the brand's visual message.
    CONSUMER MATERIALS We will prepare designs for consumables (e.g. business cards, folders, letterhead, gadgets and others) that will be consistent and in line with the brand's identification.
    PACKAGING We have experience in designing packaging for various industries and various (often non-standard) products.
    SOCIAL MEDIA We design materials for all available social media.
    WEBSITE PROJECTS We will design a responsive website, create a prototype and complete documentation for implementation.
    E-COMMERCE PROJECTS We will provide business advice, create a product tree and design an intuitive store based on user flow and personas.
    CONTACT US

    SEE THE EFFECTS OF OUR ACTIONS

    Discover the perfect solution for
    your business

    Each module of our offer responds to the specific challenges of your business. Whether you need a modern website, an advanced e-commerce platform, a dedicated mobile application or comprehensive IT support - we have the answer.

    Websites Do you need a modern and effective website? We create corporate, company, promotional, image websites. We design from scratch - from analysis to implementation, integration and SEO.
    e-Commerce Want to increase your online sales? We automate sales processes with Magento 2.0 and WooCommerce platforms with ERP and SAP integration, enabling you to scale your business.
    Online platforms Need an integrated system that will streamline operations? We create dedicated Java solutions that optimize business processes and increase efficiency.
    Mobile applications Do you dream of an app that attracts customers? We design innovative mobile apps in Flutter technology, guaranteeing smooth operation on Android and iOS.
    Business Consulting for e-Commerce Not sure how to optimize your online sales? Our strategic consulting and technology consulting help you develop effective sales plans and improve UX/UI.
    Technical support Want to make sure your systems are running smoothly? We provide comprehensive technical support - administration, quick upgrades and maintenance, so you can focus on business development.


      The administrator of personal data provided in the contact form is eFresh sp. z o.o. with its registered office in Poznań. The data will be processed solely for the purpose of handling the inquiry. Detailed information, including information on your rights, can be found in Privacy Policy.